“What tools do you use to design better and be more productive? We don't have a UX researcher on our team, how do you get to know what your users want? How do you manage brand guidelines for a company as big as Keap?”

Nope, you won’t see Adobe products, Sketch, Invision, or Google Analytics on this list.

While those products are awesome in their own ways, they’re also industry incumbents. There are many tools on the scene that rank higher for the needs my team and I have right now. That’s the key: “right now”. Every 18 months to 2 years it’s worth it to check your creative processes and swap out tools. This was my exact scenario when I switched our team to our first product: