Keap Explainer

Brand awareness video

I creative directed and drove an entertaining and informative explainer video to support Keap’s go-to-market plan for 2021. It was pitched as more than a product explainer—it’s about brand promises and customer outcomes.

Project goals

Grab attention in the market and appeal to target
Convey value prop and benefits of Keap
Meld the value of Keap’s total offering with humor
Help increase conversion and qualified sales leads
Ensure strategic alignment to new positioning

My role

Creative Director of video, script, casting, set, etc.
Drive project and gain cross-functional buy-in
Research and select agency partners
Manage agency partner Thinkmojo
Drive to complete within 10 weeks

Headline

Full Ad (2.5 minutes)

As a key component of Keap’s go-to-market plan for 2021, this video will be used in various channels, including the website homepage, paid and organic social media, and programmatic advertising.

60, 30, and 15 second cuts

Definitely watch the 15 second version—Terry has some explaining to do.

Behind the scenes

Agency partner, Thinkmojo, built out the sets and managed wardrobe, makeup, and props over two days. They kept us in the loop with photo updates and questions over Slack in real-time.