How I operate
🧠
Think in holistic systems
I focus on how work flows, how decisions get made, and how teams improve over time so everything runs more smoothly.
⛰️
Lead through change
In uncertain moments or big shifts, I help teams stay oriented and keep moving forward without losing direction.
🏆
Focus on outcomes
I connect design and UX work to real outcomes—like adoption, retention, and efficiency—so teams focus on impact, not just output.
🙌
Work across functions
I help teams work across silos, translate priorities, and make shared decisions with less friction and more excitement.
Here’s what that looks like
Selected outcomes
141% ARR Goal
FinTech rebrand + website redesign improved conversion and journeys
3 mos. → 4 wks.
Sped up Neon One roadmap delivery with Product and Engineering leaders
-12 → 9 NPS
Improved product experience at CRM SaaS company within 1 year
~75% Faster Sprints
Sped up design execution through ops, iteration, and workflow redesign
36% ↑ YoY MRR
After Keap rebrand, website redesign, and product enhancements
Zero Attrition
…since 2019. I’ve built several top-tier, highly engaged design orgs.
User Experience
〰️
Brand
〰️
Product
〰️
Design Consultation
〰️
Workshops
〰️
Research
〰️
Design Sprints
〰️
Audits
〰️
Journey Mapping
〰️
User Interfaces
〰️
Design Thinking
〰️
Campaigns
〰️
User Experience 〰️ Brand 〰️ Product 〰️ Design Consultation 〰️ Workshops 〰️ Research 〰️ Design Sprints 〰️ Audits 〰️ Journey Mapping 〰️ User Interfaces 〰️ Design Thinking 〰️ Campaigns 〰️
Recent work
My work covers end-to-end customer experiences across brand, marketing, and product.
How I Help Organizations
Design should do more than look good—it should bring clarity, build trust, and move your business forward. That’s where I come in.
I help organizations align brand, product, and experience so teams can design and ship with confidence.
I also work at the system level—helping teams collaborate better, scale their design practice, and stay focused on outcomes that matter.
-
Design org leadership, vision, and maturity scaling
Aligning teams around shared goals and customer outcomes
Redesigning delivery models for Product and Marketing
Strategic innovation across Product, UX, CX, Brand, and Marketing
Cross-functional alignment for short- and long-term success
Workshops, storytelling, and research that influence at scale
Helping teams focus on outcomes over outputs
-
Building UX research operations and testing programs from scratch
Turning customer and business needs into actionable priorities
Connecting UX metrics to revenue, retention, and efficiency
Journey optimization for adoption, engagement, and retention
Breaking down silos to improve end-to-end customer experience
Modernizing and unifying platforms, brands, and UX
-
Building customer trust through clarity, UX, and design
Collaborative workshops that shape stronger brands and products
Growth through scalable design systems and cross-functional enablement
Customer-centered positioning, differentiation, and storytelling
Platform redesigns, modernization, and product unification
0→1 product strategy, GTM alignment, and roadmap shaping
AI-enabled experiences with humans thoughtfully in the loop
-
Hiring, coaching, restructuring, and high-performance planning
Raising quality through critique, mentorship, and thoughtful stretch goals
Building scalable Design Ops and UXR practices from scratch
AI workflows and automation that increase speed to ship
Creating high-trust, low-ego teams that take smart risks
Leading teams through growth, ambiguity, and organizational change
Executive buy-in through clear storytelling, strategy, and data
I make creatives their best—in what they make and how they work.
I turn talented creatives into unstoppable teams.
After designing for agencies, non-profits, and freelance clients, I leapt into full-time Creative Leadership. Today, I see the team as my greatest project.
What people say about me…
Kind words from people I’ve worked with.
“Stephanie combines strategic insight and action-orientation in a way that helps teams put their best foot forward with executives.”
– Janita Sesniak, M.Ed., Sr. Mgr. at Keap (now Sr. Program Mgr., Microsoft)
“Steph runs the best design thinking workshops I’ve participated in. Whether a small design group or a large redesign with 60+ voices, she drives decisions and change with clarity and energy.”
– Andy Phillips, Sr. Product Designer, Versapay
“Our organization went through plenty of change. Steph was always there to paint a clear path forward and provide much needed stability.”
– Joe Crawford, Creative Strategist, Versapay (now Sr. Mgr., Quantum Health)
“Stephanie spearheaded our brand system and created a cohesive environment that definitely puts us as a top-tier company.”
– Steven Meyer, Head of Product Design, Keap (now Chief Product Officer, PartsTech)
“Stephanie sees systems from start to finish. She gets the big picture while capturing details that make the client shine.”
– Mark Miller, Founder, Historic Agency
“Stephanie has infectious positivity and laser focus on delivery. She is easily one of the most effective and motivating leaders I have ever had in my corner.”
– Derek Harju, Copywriter, Keap (now Content & Product Marketing Manager, Heckler)
How can I help you?
Let’s start talking about your project or a potential partnership.