Versapay Explainer

Brand awareness video

I creative directed Versapay’s 2021–2022 go-to-market campaign so CFOs and accounts receivable (AR) teams could understand the product’s value.

Project results

• Drove in-person leads at event booths

• Drove 10,000+ unique pageviews to landing page

• Proved Versapay’s value to several customer types

• Helped launch new product category—Collaborative Accounts Receivable (C-AR)

My role

• Creative direct video, script, casting, set, props, etc.

• Drive project end-to-end in 12 weeks

• Gain buy-in from multiple teams and executives

• Manage agency partner Thinkmojo

Transform AR with Versapay

Full Video (2:47)

See how one AR professional handles three different clients with Versapay.

Background

Accounts Receivable (AR) teams get slowed down by the communication gap between them and their customers. That disconnect can cause major problems including confusion, payment delays, and costly manual labor (like reconciling thousands of handwritten paper checks). Versapay solves these problems through their cloud-based, AI-powered platform that connects over 1 million customers across 8000+ mid-market and enterprise companies.

Extensions

I incorporated the explainer video into our top-of-funnel campaign.

Prospect Email Nurture

Email #6 of the prospect nurture series.

Paid Digital Ads

Landing page

Featured in Trade Show Campaign

As a key component of Versapay’s go-to-market plan for 2021–2022, this video was highlighted at conferences and on the Versapay.com homepage. It will be atomized and used across paid and organic social channels at the top-of-the-funnel to bring awareness to the market (and leads to Versapay).

Remote Creative Direction

Agency partner, Thinkmojo, built out the sets and managed wardrobe, makeup, and props over two days. They kept us in the loop with photo updates, a livestream of the shoot, and questions over Slack in real-time.

My role

Creative direction and brand strategy

Team

Agency partner: Thinkmojo

Jake Johnson, VP of Brand and Content

Barbara Hernandez-Taylor, Sr. Manager of Product Marketing

Joe Crawford, Sr. Copywriter